Singapore, 25 April 2019 - posted at MMA: Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the launch of Essence Global Ventures (EGV).
Based in Singapore, EGV is the first innovation, research and development hub for Essence in Asia Pacific, with a vision to advance the agency’s product proposition to be the global market leader in predictive, intuitive and growth-driven business solutions for its clients. The hub is supported by the Singapore Economic Development Board (EDB).
EGV will develop and incubate industry-leading marketing technology products that use predictive data signals and automation to improve business performance, customer experience and brand governance. These solutions will be commercialised and deployed across 106 markets via Essence’s offices worldwide. An executive council, comprising senior global and regional leaders from Essence, will oversee the strategic direction and delivery of EGV’s research and development.
EGV’s strategic initiatives will include talent development programmes to grow and support Singapore’s next generation of industry leaders through professional development and training programmes in high-demand fields, including data science, advanced analytics, data and product engineering, creative technology, user experience design, and data integrity and privacy.
Essence, through EGV, is committed to working closely with EDB to enhance Singapore’s position as a global centre for business, innovation and talent, contributing to the expanding role Singapore plays in the world economy.
Andrew Shebbeare, Co-Founder and Chairman at Essence, said, “We firmly believe that a future-ready agency is a product-driven company, and are hugely excited to accelerate our research and development efforts in Singapore. Our partnership with EDB will help to advance our product development agenda in some of the areas of highest demand in the marketing services world.” More...