Sept 12, 2018, San Francisco — Mediasmith, a leading independent media agency, today announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from the evolution.
Mediasmith executives have set a strategy in motion that will solidify the agency’s success in the future. While many independent agencies have been acquired by holding companies or sidelined by walled gardens, Mediasmith has succeeded with a consultative, transparent approach. In the next phase of the company’s growth, executives will broaden and deepen strategic, consultative and educational capabilities to empower brand clients and differentiate from opaque competitors.
Mediasmith founder David L. Smith [pictured] will become Chairman and continue to help Mediasmith with innovation and new business development. Co-founder Karen McFee will retire from her active role but retain the Board Secretary role and her seat on the Mediasmith Board of Directors.
“Mediasmith has a history of innovation and transparency for our clients, which is why we’ve flourished. This legacy will serve the team well in the company’s next phase,” Smith said, “This passing of the mantle is a long overdue recognition of John having already stepped up to run Mediasmith on a day-to-day basis.” More...