Experian cited in Now Tech: Digital Decisioning Platforms report

 Steve Wagner

Steve Wagner

Costa Mesa, Calif., Aug. 22, 2018Experian® announced that it has been included in Forrester’s Now Tech: Digital Decisioning Platforms, Q3 2018 report and named as one of the six large vendors in the market based on annual revenue.

“In this era of disruptive digital transformation, delivering new and innovative customer experiences is a top priority for businesses worldwide,” said Steve Wagner [pictured], global managing director of Decision Analytics for Experian. “At Experian, we make this a reality by uniting data, advanced analytics and decision strategies with real-time operational execution and strong decision governance to deliver meaningful customer outcomes and positive business results.”

According to the report, “digital decisioning apps solve a key challenge in digital business: in the customer’s moment of need, deciding what to do, and then doing it. Digital decisioning apps automate actions for individual customers by responding to insights about customers and business operations gained from analytical and machine learning models.” More...