January 18, 2018 - Bennie Sham, Marketing, PR & Communications at Eyeota, writes: Eyeota announces a $12.5 million Series B funding.
The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives.
This round of funding was led by Jolt Capital SAS, an independent private equity firm, regulated by the Autorité des Marchés Financiers (AMF), that specializes in growth capital technology investing. Additional existing and new investors that contributed to this round include Project A Ventures and Qualgro, a venture capital firm that invests in B2B companies in data and SaaS, with regional or global growth potential.
“The advertising and marketing disciplines are driving a significant expansion in how data is applied from traditional targeting to custom segmentation, creative personalization, A/B testing and AI,” said Kevin Tan [pictured], CEO, Eyeota. “This new round of funding allows us to enrich our audience and supply solutions as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships." More...