Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

Glen Straub

Glen Straub

October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location. Coupled intelligently with additional data, it becomes even more powerful, unlocking opportunities for advanced, nuanced audience targeting, insights and campaign measurement.

Knowing the benefits that layered data offers to brands and advertisers, we are excited to announce a new partnership with Ibotta, the leading mobile shopping app that offers cash rewards to consumers for their everyday purchases. Combining Ibotta’s extensive deterministic purchase data with Factual’s high-quality, real-time location data, the partnership will offer brands unique, joint audience targeting segments and measurement solutions.

Factual + Ibotta joint audience segments will be created for and used by marketers to reach a group of consumers who made a product purchase and visited a physical retail location, offering incredibly accurate targeting. These precise segments will allow marketers to target audiences with specific, relevant messages that lead to better campaign performance and conversions. Marketers will also have the ability to directly and deterministically measure the value of their campaigns, attributing exposed audiences to real-world, in-store behavior. More...