April 18, 2019 - Brian Czarny [pictured], Chief Marketing Officer at Factual, writes: Last year was a landmark for Factual. We raised $42 million in new funding and expanded our global presence, launching into the JAPAC region. Our data was even more widely adopted and is now used by all 50 of the top national advertisers. Factual data was also proven to have a 202% ROI and $2.5 million profit uplift over three years according to Forrester Research. Available within every major platform throughout the adtech ecosystem, Factual data is used for understanding and reaching consumers, and, critically, measuring the success of campaigns.
Launched in early 2018, Factual’s Measurement Data offering is our fastest growing, with more than 400% revenue growth year-over-year. That’s in addition to a 215% increase in our measurement customers. We’re running hundreds of concurrent campaigns and active data feeds for customers across the advertising ecosystem, on platforms including The Trade Desk, Google Marketing Platform, and more than a dozen others.
Marketers clearly understand the value of location data for measurement, and they’re tapping it to measure campaigns more than ever, which is why we’re thrilled to announce the availability of our newest measurement offering, Measurement Intelligence.
Measurement Intelligence is a new product that helps brands, advertisers and agencies clearly access and understand campaign performance metrics and ROI using real-world visitation data, all accessible through a self-service dashboard. Accessible through a web-based dashboard, Measurement Intelligence offers detailed campaign reporting and gives marketers the ability to understand conversions and optimize for success. By capturing ad exposure data from customer campaigns and using insights derived from real-world visitation, Measurement Intelligence delivers in-depth analysis and actionable insights. More...