Financial Services: Taking AI To The Next Level

 Data visualization can help drive insights and decisions for your organization and help show statistics in a creative form. (Credit- Getty royalty free)

Data visualization can help drive insights and decisions for your organization and help show statistics in a creative form. (Credit- Getty royalty free)

November 1, 2018 - Nicole Martin, Contributor at Forbes, writes: Any great story means visualization and detail. It takes the small additions of those details to build a picture in someone’s mind to truly make the story complete. The same goes for analytics and data. These inclusions to our marketing strategies make it so that as marketers we can tell the stories that make for successful campaigns and customer journeys. However, interpreting all the data correctly and turning it into a great story can be an intimidating task that many organizations struggle to accomplish.

So, what does it mean to “tell a story with data?”

Data is just a collection of numbers until you turn it into a story. Showing reports and dashboards can be overwhelming without adding a narrative to the data. Any great insight explains what happened, why it is important and how you can use it to turn it into something actionable. Data visualization is using data and statistics in creative ways to show patterns and draw conclusions about a hypothesis, or prove theories, that can help drive decisions in the organization. More...