Flashtalking Debuts Universal Frequency Signaling to Drive Ad Marketing Performance

Sahil Gupta

Sahil Gupta

Embraced by Adobe as well as MediaMath and Amobee as Inaugural Partners, Technology Gives Marketers a Single View of Frequency Across All Media Buys, Enabling Greater Efficiency and Campaign ROI

NEW YORK, March 05, 2019 (GLOBE NEWSWIRE) -- Flashtalking, the leading global independent ad server for people-based marketing, today announced the debut of a new feature to manage frequency simultaneously across all buying endpoints, with several major partners already on board, including Adobe Advertising Cloud, who are helping beta test the offering, as well as MediaMath and Amobee as inaugural partners. Despite today’s advanced media-buying technology, it remains the case that a small portion of exposed users consumes a large share of total impressions. The new feature, Frequency Signaling, helps marketers to reduce wasted impressions and to reallocate their budgets more efficiently.

“Managing frequency across your programmatic and direct buys is such a fundamental of effective advertising, but it’s often neglected as marketers inadvertently bombard some people while underexposing others,” said Sahil Gupta [pictured], Director of Global Partnerships for Adobe Advertising Cloud. “As we continue to deepen our integration and partnership with Flashtalking, this new signaling capability will allow joint clients to effectively manage frequency across all of their buys and ultimately give consumers a better experience with advertising.” More...