Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers

John Mruz

John Mruz

NEW YORK, Feb. 25, 2019 (GLOBE NEWSWIRE) -- Flashtalking, the leading global independent platform for ad management, data activation and unified insights, announces the debut of a new offering for its growing worldwide roster of gambling marketers, the company’s latest “accelerator” playbook within its vertical suite. Having long served gambling marketers in the EU, the debut of Flashtalking’s new Sports Betting and Gambling accelerator coincides with the opening of the U.S. market in the wake of the U.S. Supreme Court’s vote to overturn the Professional and Amateur Sports Protection Act (PASPA). In the first eight months, the U.S. Sports Betting market has already eclipsed $500 million in revenues and is expected to exceed $8 billion by 2030.

As with Flashtalking’s other vertical accelerator solutions, the Sports Betting & Gambling Accelerator playbook is the brainchild of the company’s Strategic Services team led by John Mruz [pictured]. The group supports Flashtalking clients in developing their data-driven creative strategies with precision and scale, incorporating proven use cases and best practices for specific verticals.

“As the U.S. Sports Betting market opens up, these marketers need help developing and implementing their customer acquisition and growth strategies, as well as building the analytics capabilities to assess the impact of their creative,” said Mruz. More...