January 11, 2017 - Matthew Chapman of campaignlive.co.uk writes: Ex-Internet Advertising Bureau chief executive Guy Phillipson [pictured] is joining Hearst-owned digital marketing agency iCrossing as its UK chairman.
Phillipson will take up the newly-created role on 1 February after revealing in July that he was stepping down as chief executive of the IAB after 12 years in the role.
It is the first time iCrossing has had a UK chairman and both Phillipson and UK chief executive Mark Iremonger report into global chief executive Nick Brien.
Iremonger described Phillipson’s appointment as "great news" because he is "an industry giant".
He added: "Our ambition is to become the marketing agency for a modern world and I’m confident that Guy’s deep digital marketing expertise and extensive industry relationships will help us achieve this vision. It’s going to be a great year." More...