March 5, 2019 - Posted at Campaign Asia: Caspar Schlickum [pictured], formerly regional head of Wunderman, will be leading Accenture Interactive Operations, the company's marketing managed services arm, in APAC as MD, the latter company has announced.
Based in Singapore, Schlickum was from July 2016 until January the APAC CEO of Wunderman and also EMEA CEO and co-founder of Xaxis, WPP’s data-driven media business. Prior to WPP, he worked in Deutsche Bank’s investment banking division.
Accenture has also appointed Peter Kolster Hansen to lead content services in New York. This includes dynamic content creation and customisation, including use of machine-learning technologies. He joins from Adobe, where he was global head of creative agency partnerships for Creative Cloud.
“Caspar’s appointment gives clients a trusted partner to deliver on their growth agenda by leveraging opportunities in the region," Nikki Mendonça, global president of Accenture Interactive Operations, said in a release. “With analytics, automation and applied intelligence as the new competitive advantage, we can now activate a cost-effective hub-and-spoke marketing operating model for the world’s most notable brands.” More...