We are excited to announce that the I-COM Data Science Board has launched a biannual journal focusing on the application of marketing data and measurement methodologies - Frontiers of Marketing Data Science Journal.
Unlike similar journals, The Frontiers of Marketing Data Science Journal is focused on new, practically oriented approaches to optimising marketing and advertising decisions in a data-driven way. A key objective of the Journal is to facilitate a real-world impact of new ideas by targeting decision makers in the wider industry.
The Frontiers of Marketing Data Science Journal is published biannually (twice a year). The first issue of the Journal will be published in March 2018.
Call for Papers
We encourage all participating members of I-COM, as well as the greater community of professionals, and academicians to contribute to our Journal.
Contributions should have a clear focus on data, measurement, optimisation and analytics in the marketing and advertising context, and should be relevant for both practitioners and decision makers. The Journal will publish articles and papers covering a wide range of marketing and advertising data applications with original methodologies, innovative research and applications, and critical assessments of current technology.
Deadline: The submission deadline for the 1st issue of the publication is January 1, 2018. However, authors can submit articles continuously.