Frontiers of Marketing Data Science Journal Published

The Journal is a biannual digital publication creating a bridge between the ideas of leading data practitioners, and key marketing and advertising industry decision makers.

The Frontiers of Marketing Data Science Journal is focused on new, practically oriented approaches to optimising marketing and advertising decisions in a data-driven way. The key objective of the Journal is to facilitate a real-world impact of new ideas by targeting decision makers in the wider industry.

The 1st issue features 9 papers written by industry professionals, researchers and academicians who are engaged, interested, and active in marketing, advertising and related technology fields.

The Editorial Board consists of well-known data science influencers in the marketing and advertising world:

Editor-in-Chief: 

• Kajal Mukhopadhyay, PhD - Verizon, USA

Executive Editors: 

• Joshua Koran - Sizmek, USA

• Ralph Wirth - Schaeffler, Germany

• Ruben Cuevas, PhD - UC3M (Universidad Carlos III de Madrid), Spain

The first issue of the Journal is sponsored by Catalina who helps leading CPG brands influence behavior by personalising the path to purchase.

Read the Journal here.