GasBuddy + Audible, Airbnb + 23andMe, Carnival + Michaels: Lessons from Top Partnerships

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September 27, 2019 / By Jaime Singson - Impact -- These days, there are so many opportunities for brands to engage in different kinds of partnerships to drive program growth. As you develop your strategies across the partner lifecycle, it’s important to take time to learn from other brands that are doing it right. These three powerful partnerships have made headlines through their innovative approaches—and provide plenty of lessons you can learn from too.

1. GasBuddy and Audible

According to GasBuddy, a technology company and fuel savings program that crowdsources real-time gas prices across the United States, Canada, and Australia, buying gasoline is often a “grudge purchase” — one that is necessary but typically made unwillingly. In a recent session at the 2019 Retail Innovation Conference, Mark Coffey, EVP of strategic partnerships at GasBuddy, said its partnerships are designed to substitute that pain at the pump for pleasure. “Our partnerships . . . save you money on the things you need, so that you can spend on the things you like,” he says.

That led to a successful partnership between GasBuddy and audiobooks leader Audible, which has awarded more than $100,000 in GasBack credits so far to GasBuddy users that sign up for Audible. Nitin Kartik, director of strategic partnerships at Audible, said that the company appreciates brands like GasBuddy that can scale and monetize a large number of users. More…