GfK Hires RealityMine Co-Founder to Lead Data Assets Team in North America

Rolfe Swinton

Rolfe Swinton

May 23, 2018 NEW YORK--(BUSINESS WIRE)--Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton [pictured] as its first Director of Data Assets in North America.

Swinton’s role will be to develop and execute GfK’s data strategy in the region. Among other things, he will identify partners who can help GfK leverage or develop innovative data solutions.

Swinton brings exceptional experience in multiplatform measurement, including mobile, as well as building and launching new ventures in the technology and analytics markets. He co-founded RealityMine, a world-leader in consumer behavioral analytics and passive multi-platform measurement, and Lumi Mobile, one of the world's first mobile-centric market research and real-time consumer engagement platforms.

Most recently, Swinton co-founded Crow’s Nest Ventures, which provides financial and intellectual capital to organizations pushing the boundaries in the mobile technology, consumer insight, retail, and health tech industries. More...