With a focus on further European expansion, the marketing analytics leader hires Lucien van der Hoeven to lead client engagement and business development.
New York, March 13, 2018 – Analytic Partners, a global leader in marketing analytics, announced that Lucien van der Hoeven [pictured] has been hired as General Manager, Client Engagement & Business Development for EMEA.
As GM-EMEA, Van der Hoeven will focus on helping clients drive success and sustainable competitive advantage through identifying marketing-driven business opportunities and a better understanding of their customers.
Since 2000, Analytic Partners has helped the world’s top brands improve marketing results through proprietary technology, analytics and high-touch consultative services. As a global, independent firm, Analytic Partners provides unbiased insights to help companies generate marketing ROI and drive bottom-line growth.
“Lucien is passionate about helping companies excel, making big data work intelligently, and leading teams to succeed,” said Nancy Smith, CEO of Analytic Partners. “By leading our multiple locations across the EMEA region, Lucien will focus on helping brands turn data into expertise.” More...