LONDON--(BUSINESS WIRE)--Leading market research company, GlobalWebIndex, today announces the completion of its first round of funding, raising $40 million from Stripes Group, the New York-based growth fund behind Flatiron Health, SPINS, Sift Science and Udemy, as well as a number of other leading data, software and consumer technology companies.
This investment will enable GlobalWebIndex to accelerate product development and international expansion, solidifying its stance as the global standard in digital consumer insight.
Almost a decade since the company was founded in 2009, GlobalWebIndex has consistently grown revenue and headcount year-over-year, and now boasts a panel of more than 22 million consumers publishing harmonized data across 44 countries.
Due to its unique combination of data and technology, the company has successfully challenged major players in the industry without any outside funding to date by utilizing disruptive technologies to improve the scale and accuracy of consumer insight.
This new funding will enable them to further develop this unique offering, introducing new technology set to transform the data collection process, while expanding the reach of its core survey across borders.
Tom Smith [pictured], founder and CEO, says, “We’ve built our leadership position by delivering audience data to marketers that is accurate, massive in scale, fully opted-in and rapidly delivered. Partnering with Stripes Group will enable us to take our capabilities to more marketers around the world, with a trusted partner that believes fully in our mission, vision and cultural values." More...