GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

Sunil Kumar

Sunil Kumar

NEW YORK – February 06, 2018GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising. Marketers can now simply access GroundTruth’s platform, which sees 2 out of 3 smartphone users, to sign-up, input a credit card, and create their first campaign in a matter of minutes – no minimum spend required.

Already tried and tested by some of the world’s biggest brands, including 7 out of the Top 10 Fortune 100 companies who use GroundTruth for managed services, Ads Manager grants businesses of all sizes easier access to advanced location targeting tools and resources, once complicated and out of reach for small businesses and the agencies supporting them. Unlike some popular, all-in-one marketing or social platforms, Ads Manager also provides a more precise and accurate level of location targeting, made possible through GroundTruth’s mapping technology, Blueprints™ and patented Location Verification algorithm, which scrubs incoming location data for accuracy.

Marketers can use Ads Manager to target locations or individuals stores rather than wasting ad resources targeting a broader 5-mile radius around an address. Additionally, brands can calculate effective Cost Per Visit to optimize their ads based on observed visits to their brick-and-mortar location.

“Location technology is incredibly valuable for marketers. It allows you to reach people based on their active behaviors, such as a store visit, versus a ‘like’ or search online that may never result in an action,” said Sunil Kumar [pictured], COO, GroundTruth. “With GroundTruth Ads Manager, we’re able to remove the barrier of entry to its benefits, and answer a very big demand among smaller and larger companies with exploratory budgets to plan via a self-service platform.” More...