Group IMD & Honeycomb Rebrand as Peach

Simon Cox

Simon Cox

LONDON, March 26, 2019 /PRNewswire/ -- Group IMD & Honeycomb, global market leaders in the fast-moving advertising technology sector have rebranded as Peach.

Building upon two decades of expertise creating technology to optimise video advertising workflows, the rebrand marks the company's increased focus on innovation for digital media, enabling video ad delivery to any screen, anywhere, anytime — and helping clients seize new opportunities across TV and digital advertising.

Peach automates processes so video advertising can be sourced, checked, reformatted and delivered for TV broadcasters, online publishers and social media platforms in seconds. From the same online platform, users can track which media owners and broadcasters their ads have been sent to.

Most viewers will have never heard of the company, or the processes it makes possible, but Peach handles the majority of the UK's TV ads. Each TV and digital destination has strict specifications for accepting ads: Peach automatically quality checks and reformats files into over 1,000 different formats, radically reducing the time and effort agencies spend on getting ads to destinations on time and on spec.

CEO Simon Cox [pictured], who has long been recognised for his ability to spot market opportunity and grow businesses across the media, technology and entertainment spaces said:

"We've built a global technology business making TV video advertising workflows simple, quick and effective while never compromising on quality. With experts around the world and an in-depth understanding of industry challenges, we're now building cutting-edge technology to simplify complex workflows behind digital video advertising. We're taking the frustration out of delivering campaigns and helping clients seize the potential of the new digital media landscape. Our new identity reflects our focus on innovation in this space. It's the logical next step in our own story of evolution and growth." More...