Havas Group invests in US-based leading multicultural marketing agency, Republica

 Republica Havas - Luis Casamayor, Jorge A. Plasencia and Paul Marobella

Republica Havas - Luis Casamayor, Jorge A. Plasencia and Paul Marobella

September 12, 2018 - Havas Group announced today it has invested in Republica, the No. 1 independent multicultural agency in the U.S. Located in Miami, Florida, Republica was founded by Chairman & CEO Jorge A. Plasencia and President Luis Casamayor in 2006 to address the “seismic multicultural and digital revolution.”

Republica’s team of 120 experts specializes in creating relevant, enduring connections across culture, language, and technology, providing strategy, creative, research, media planning and buying, analytics, consumer science, digital, public relations, social, and experiential for brands in the U.S. and around the globe. Today, the agency works with numerous brand partners including Walmart, Toyota, Google, Nielsen, Four Seasons Hotels and Resorts, Freixenet USA, Azamara Club Cruises, NBCUniversal Telemundo, Universal Parks & Resorts, Miami Super Bowl 2020 and Goya Foods, to name a few.

The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.

Republica Havas will continue offering expert multicultural marketing intelligence, combined with the ability to leverage Havas’ global integrated communications network as well as tap into parent company Vivendi’s media and entertainment properties.

Republica Havas will continue to be led by Plasencia, Casamayor and their executive team, and sit under the direction of Paul Marobella, Chairman and CEO, Havas Creative, North America.

Yannick Bolloré, CEO Havas Group, said: “With multicultural consumers making up nearly 40 percent of the U.S. population and $3.4 trillion in spending, the current American landscape is the most culturally diverse and technologically fluent in history. Multicultural marketing intelligence needs to be in every brand’s DNA. Republica’s industry-leading expertise further expands our multicultural capability and understanding. Miami is the right place to serve as our anchor.” More...