February 7, 2019 - Posted at B&T: Havas Group has launched H/Commerce in Australia, a new strategic advisory offering, aimed at helping brands and retailers increase sales.
The new offering delivers global, regional and local retail and shopper insights to help brands and companies navigate through pressing retail marketing challenges, with a focus on providing clients with powerful strategic and creative solutions.
H/Commerce brings together retail consulting, creative, shopper, media and data experts from around the world, to create an international retail hub across Havas’ network.
Sydney will become the regional retail hub for Australia and New Zealand and is the first dedicated commerce offering to launch across Havas in APAC.
The move will bolster the Group’s current retail and shopper offering, with the current operation of BD Network evolving, with expanding responsibilities within the Sydney Havas Village.
The H/Commerce team will take a holistic view of the retail environment, with services including developing shopper and data strategies, store design and execution, CRM and loyalty programmes, e, v and m-commerce and future innovation consultancy.
Havas Group ANZ chairman Anthony Freedman [pictured] said: “Launching h/commerce in Australia further extends our capabilities, towards our goal of providing end-to-end marketing solutions for clients.
“We know the retail and shopper environment has a number of nuances and complexities and the combination of our global pool of data, insights and analytics combined with specialist retail knowledge, creates a unique offering for retail clients to support their business objectives." More...