Havas Group Media appoints a new Global Chief Data & Innovation Officer

Bret Leece

Bret Leece

November 6, 2018 - Havas Group Media has tapped Bret Leece [pictured] as its new Global Chief Data & Innovation Officer. Based in New York, Leece’s appointment to the newly created global role is effective immediately.

Leece’s remit is to build useful data products and services, providing platforms for planning and buying of meaningful media. In this new role, Leece will be responsible for data sourcing, overall data governance, audience planning, and commercialization.

Leece brings a wealth of leadership experience to Havas Group Media. He has held leadership roles at several global agencies, including as Global Chief Product Officer at Initiative, President at Dentsu Aegis Network, and product lead for cross-platform measurement at comScore.

“More than ever, clients want engaging, meaningful content to communicate with their customers—they want that content to be built on a data foundation comprised of what their customers think, feel, and do,” says Peter Mears, CEO, Havas Group Media. “As such, Bret Leece will work closely with Havas Media’s technology team, who focuses on platform architecture that leads to greater scale.” More...