Havas Group to acquire digital conversion specialist Catchi

Yannick Bolloré

Yannick Bolloré

July 11, 2018 - Havas Group has today announced the acquisition of Catchi, the leading digital conversion rate optimisation (CRO) specialist across ANZ. The company has a collective 50 years domestic and international experience across its team, helping businesses to optimise their digital channels and convert significantly more of their hard-earned website visitors into leads and sales.

Catchi was founded in 2013 in Auckland by digital marketing experts Cornelius and Linda Boertjens before expanding to Australia in 2015 in Sydney and Melbourne under the leadership of Michaela Aguilar. The business now has a team of over 15 consultants and technical experts across ANZ with a client portfolio that includes ANZ Bank, Genesis Energy, Southern Cross Health Society, Ticketek, Air New Zealand, Fairfax Media, Les Mills International, Foxtel, Aussie and Energy Australia.

In addition to conversion rate optimisation, Catchi’s core services include personalisation, digital analytics and insights and technology consultancy and implementation. The company’s skill-set and expertise will extend the current services offered by the Havas Group, enabling Havas’ existing performance marketing services to deliver an even greater return on investment for clients.

Yannick Bolloré [pictured], CEO Havas Group commented: “The acquisition of Catchi forms part of an ongoing strategy to ensure that we are able to provide cutting-edge technology solutions and the most complete integrated marketing services offering in the ANZ market through our Village model. I am delighted to welcome the team to the Havas Family.” More...