Hidden superpowers: uncovering the intersection of marketing and neurodiversity

  Evans' daughter creates 'eye art'

Evans' daughter creates 'eye art'

Mark Evans, Marketing Director at Direct Line Group, writes for The Drum: Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Such conditions are typically perceived to be a disadvantage, but in fact in many cases they are a 'superpower', delivering fresh thinking and creativity – innovation from the edges.

Neurodivergent people have different ways of thinking as a result of the uniqueness of their brains. It's important not to overgeneralise but typically people with dyslexia are inherently very creative (with an extreme right-brain) whereas people with autism have incredible capacity to focus on analytical tasks (with an extreme left-brain). This is why so many breakthrough innovations have come from people who are neurodiverse: Albert Einstein, Charles Darwin and Andy Warhol all had autism and Henry Ford, Steve Jobs and Muhammed Ali all had dyslexia, just to name a few.

This is also why neurodiverse people are perfect for many roles within the marketing industry, where extremes of left-brain thinking and right-brain thinking are required to tackle difficult problems. Simplistically speaking, you can see these two neurological traits relating to creative innovation and data and AI analytics respectively. More...