February 7, 2019 - Tess Bennett, editor of Which-50, writes: Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used.
While Google says it plans to appeal the €50m fine, the ruling from the France’s data protection regulator signals the grace period in which companies can adjust to the strict new privacy rules is coming to an end.
Aaron Jackson [pictured], managing director, international of global data marketplace Eyeota says the move from the French watchdog is a reminder to all businesses dealing with European data that the legislation is enforceable and brands need to understand the steps their vendors have taken in order to comply.
“My advice to anyone in the Australian market is to put privacy by design at the forefront of your business. That is one of the most important things you can do,” Jackson told Which-50. “Think about the consumer, make sure you really put yourself in that mindset and respect the privacy of the consumer.”
Jackson was leading Eyeota’s EMEA business prior, during and after GDPR came into force on May 25, 2018. More...