I-COM Data Creativity Awards Official Selection announced


We’re honoured to announce the Official Selection for the I-COM Data Creativity Awards. Thank you to our distinguished BoardJury for their rigorous evaluation of all the entries.

The objective of the I-COM Data Creativity Awards is to acknowledge the most creative people & companies in achieving business value and ideally, competitive advantage for their clients by leveraging value from Marketing Data.

Congratulations to the I-COM Data Creativity Awards Official Selection 2018:


  • Amplero, USA

◦ Project Name: Activating the Ripple Effect: Using Social Network Signals to Prevent Subscriber Churn through Amplero's AI Marketing Platform

◦ Ecosystem partners: RewardStream

  • Barclaycard International, UK

◦ Project Name: Simplified Pricing – Making the complex simple

  • Cadreon & Universal McCann and BMW, USA

◦ Project Name: The Ultimate Data Machine

◦ Ecosystem partners: Factual, Audience center 360, Mediabrands AMP

  • Flashtalking, Integral Ad Science & Tapad and Dish Networks, USA

◦ Project Name: Advanced Insights enabled by Enhanced Data

◦ Ecosystem partners:  Invoca

  • GroundTruth and Outback Steakhouse, USA

◦ Project Name: GroundTruth, Outback Steakhouse, Spark - Driving new customers with Cost Per Visit

◦ Ecosystem partner: Spark

  • GroupM & Kantar, India

◦ Project Name: Campaign Watch

◦ Ecosystem partners: Frrole, TAM Eikona

  • GroupM & Ogilvy & Mather and IBM, USA

◦ Project Name: Advertising Optimization Dashboard

◦ Ecosystem partners: Sizmek, Coremetrics, MediaOcean/Prisma, MediaMath, Convertro 

  • IBM, USA

◦ Project Name: Cognitive Marketing Management System

  • IPG Mediabrands and Sony

◦ Project name: One Sony

◦ Ecosystem partner: Salesforce Marketing Cloud - Email Studio

  • Mediacom & GroupM and Shoe-d-vision, Denmark

◦ Project Name: Shoe-d-vision: Walk the talk in the programmatic field – tailor made algorithms that grow business

◦ Ecosystem partners: Integral Ads Science, GrapeShot, AppNexus, Bonsai, DoubleClick Studio

  • Mindshare and GSK, India
    • Project Name:  Unmasking the Hidden Audience
    • Ecosystem Partners: BARC, IMRB Kid scan study, Vidooly, Pokkt ad network, Inmobi ad network, Voot Kids
  • Mindshare and Hindustan Unilever, India
    • Project Name: CEREBRO – The Content Recommendations Wizard
    • Ecosystem Partners: Vidooly, Radian6, NUVI, Facebook,YouTube
  • Médiamétrie, France

◦ Project name: The renewal of the model of Mediaplanning: how to improve prediction in a digital world?

  • MIT Sloan, Mediacom & GroupM and Radisson Hotel Group, Denmark

◦ Project Name: Radisson Hotel Group - Algorithmic Attribution

◦ Ecosystem partners: Google Data Transfer 2.0, Google Cloud Storage, R Studio, DoubeClick Campaign Manager, Spark on Amazon EMR, Adobe Analytics

  • Omnicom Media Group and NIKE, China

◦ Project Name: NIKE ecommerce accelerator program

◦ Ecosystem partners: Omniture, Cognos, Performance Horizon

  • Ericsson Emodo, Pinsight Media and T-Mobile, USA

◦ Project Name: Location Verification as The Next Phase of Media Viewability

  • Single Interface and Pizza Hut, India

◦ Project Name: Frictionless O2O consumer acquisiting strategy  

  • Vodafone, UK

◦ Project name: Vodafone Group Data Monetisation Recommendation Engine

  • Wunderman and Fundación Huésped, Argentina

◦ Project Name: Talking Numbers

  • Wunderman and Shell, UK

◦ Project Name: Shell Drivers’ Club™ DataSense

Team representatives from each Official Selection will present in the final round of judging during the 8th edition of the I-COM Global Summit. The Winners will be announced at the Gala Awards Ceremony on Tuesday April 10, in San Sebastian Spain.