Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.
The 3 Main Takeaways for the Breakout Session - Effective Targeting in the Consumer Pathway are:
1. Building a consumer journey is an art - it combines data from multiple sources
2. Some consumer journeys can be linear... though most are not
3. Clients are really excited about the idea of consumer journey