I-COM welcomes Method Media Intelligence as Summit Partner

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We are delighted to welcome Method Media Intelligence as I-COM Global Summit Partner (May 13-16th, 2019, Malaga, Spain).

Method Media Intelligence uses a patented device-based bot identification methodology that takes up to 5 ms to determine whether an area of a specific web-page or mobile application is valid for placing an advertisement. Currently digital marketers are at risk of wasting 20% or more of their annual budget on invalid and fraudulent ad-spaces generated by automated bot programs. Method not only determines legitimate human activity, but also uses its 100% monitoring capability to merge cost data. You no longer have to see reports that say 5% bad traffic, you can know exactly how much of your money was spent on bad traffic.