I-COM welcomes Samba TV as a Member

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I-COM is pleased to welcome Samba TV as a Member.

Samba TV is a data and analytics company focused on a next generation television experience that helps viewers discover and engage with relevant content, and enables brands and agencies to effectively address and measure that engagement effectively.

Samba's insights are built on the world's most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, enhanced by set-top boxes and mapped to connected devices, Samba TV amplifies media investment and activates cross-screen campaigns.