The Fashion Institute of Technology’s (FIT) FIT/Infor Design and Technology Lab (DTech Lab) and IBM (NYSE: IBM) today announced a collaboration that will transform how the fashion industry operates, and will help build the creative fashion workforce of the future.
FIT will leverage IBM’s artificial intelligence (AI) for fashion capabilities – a suite of application programming interfaces (APIs) developed and trained for the fashion industry that leverage deep learning, natural language processing, and computer vision to help fashion companies improve customer experience, enhance their product design, development, and merchandising/planning activities, and augment merchandise performance analysis.
These APIs can be delivered individually, incorporated into existing applications, and/or be leveraged to develop new retail applications, such as trend identification or analysis, product design, development, and merchandising.
FIT’s initial experience with IBM AI for Fashion was in 2018 when Tommy Hilfiger teamed with IBM and the DTech Lab on “Reimagine Retail,” a project to show how AI can give a fashion brand a competitive edge with market insights, product design, personalization and supply chain optimization. The tools also equipped the next generation of retail leaders with new skills using AI in design.
“Reimagine Retail was a powerful example of what happens when fashion partners with a global tech leader to advance challenging innovations,” said Michael Ferraro [pictured], director of the FIT/Infor DTech Lab. “Embedding emerging technology into our lab where faculty and students are solving industry problems is the next step in our evolving relationship with IBM. We’re leveraging the fresh perspectives and new ideas of talented creative students in an agile research environment.” More…