IBM's AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Carrie Seifer

Carrie Seifer

ARMONK, N.Y., Oct. 2, 2018 /PRNewswire/ -- Just in time for Black Friday—the busiest shopping day of the year—IBM (NYSE:IBM) today is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place.

For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive. Consumers can start a conversation with the AI-powered LEGO ad. After they've answered a few questions, they are guided to the best LEGO gifts for their needs.

The Danish toymaker will be the first brand to rely on IBM's newest AI-powered advertising solution: IBM Watson Ads Omni. This new solution is an extension to Watson Ads, IBM's industry-first interactive ad unit that delivers hyper-personalization at scale along with actionable insights. Watson Ads was previously only available on The Weather Channel app and And, today, with the launch of Watson Ads Omni, AI-powered ads can now be deployed on any digital site.

"Watson Ads Omni gives advertisers the flexibility and control they need to run campaigns," said Carrie Seifer [pictured], vice president and CRO, IBM Watson Advertising. "Using the solution, brands and agencies, including LEGO Systems, have freedom to deploy fully-trained Watson Ads on any digital site—wherever their customers may be." More...