iHeartMedia, Jelli And Foursquare Team Up To Launch New Attribution Product For Advertisers

 Brian Kaminsky

Brian Kaminsky

NEW YORK, NEW YORK – September 24, 2018 – iHeartMedia, Jelli and Foursquare today announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.

Radio is the No. 1 mass reach medium reaching 93 percent of the U.S. population and engaging consumers longer than even the largest digital platforms. While radio has the highest consumer engagement of any major medium, prior to the launch of iHeartMedia’s programmatic and automated ad buying solution in 2015, broadcast radio had been perceived as being more difficult to buy and measure. iHeartMedia invested in Jelli’s programmatic platform to make the purchase of data driven radio campaigns as easy as digital, and now with the addition of Foursquare, more in-depth campaign measurement and real world attribution data is now available to advertisers who buy via Jelli’s demand side platform SpotPlan.

This new attribution capability will leverage Foursquare’s location platform to measure the impact of a broadcast radio campaign purchased through the Jelli platform, SpotPlan, and its effectiveness in driving consumers to actual brick and mortar destinations. The Foursquare Attribution product, currently used by more than 250 industry-leading advertisers, publishers and platforms, uses cutting-edge machine learning techniques to measure the true impact of an ad on real-world visits.

“iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said Brian Kaminsky [pictured], iHeartMedia’s President of Revenue and Data Operations.” This initiative with Foursquare and Jelli is the next evolution in the development of our platform, providing retailers and QSR’s the same measurement and accountability for broadcast radio, as Google is in search and Facebook is in social.” More...