iHeartMedia Promotes Rod Phillips To Executive Vice President Of Country Programming Strategy

 Rod Phillips

Rod Phillips

New York – September 10, 2018iHeartMedia announced today that its National Programming Group has elevated respected programming veteran Rod Phillips [pictured] to the new position of Executive Vice President of Country Programming Strategy, effective immediately. He will continue to report to Tom Poleman, Chief Programming Officer for iHeartMedia, and Brad Hardin, Executive Vice President and General Manager of the iHeartMedia National Programming Group.

iHeartCountry has more than 150 Country broadcast radio stations across the U.S. reaching more than 110 million Country music listeners per month, making it the largest Country broadcast radio group in America. In his new role, Phillips will continue to lead the Nashville-based iHeartCountry team in overseeing iHeartMedia’s Country formats, and further extend the company’s Country brands across multiple platforms including broadcast, digital, social and live events. He will continue to guide and develop the company’s roster of Country programmers and on-air talent, as well as book artists and produce events for iHeartMedia including the nationally-recognized iHeartCountry Music Festival. He will also continue to head up iHeartCountry’s music discovery and emerging artist initiatives, including the Artist Integration Program and the On the Verge program, which has played a key role in breaking artists like Granger Smith, Maren Morris, Luke Combs, Lauren Alaina, Devin Dawson, Carly Pearce and Morgan Evans.

In addition, under Phillips’ leadership, iHeartCountry recently launched "Women of iHeartCountry,” an hour-long, weekend program devoted exclusively to female artists. Executive produced and hosted by Bobby Bones, along with co-host Amy Brown, the show features music from both established female artists and promising up-and-comers, and includes weekly guest appearances by other iHeartMedia female on-air personalities. Listeners can tune in to the show on 125 iHeartCountry stations nationwide as well as on the iHeartRadio app. More...