iHeartMedia To Acquire Stuff Media

 Bob Pittman

Bob Pittman

NEW YORK -- September 13, 2018 -- iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, today announced it has entered into an agreement to acquire Stuff Media, LLC, the leading for-profit publisher of entertaining and informative podcast content, which includes the HowStuffWorks (HSW) podcasting business as well as a slate of premium podcast content. This acquisition will enable iHeartMedia to leverage Stuff Media’s original content, programming and experienced podcasting management team and to further expand its podcasting platform, increasing its position as the solid #1 commercial podcast publisher globally, #2 overall (Podtrac, 2018) and almost doubling its usage metrics.

iHeartRadio, iHeartMedia’s all-in-one digital music, podcast, on demand and live streaming radio service, is already partnered with all major podcast publishers and features more than 20,000 podcasts ranging from NPR and WNYC to ESPN and Gimlet, and the iHeartRadio Podcast Network hosts more than 750 iHeartRadio Original shows.

“While podcasting has already experienced tremendous growth, the real opportunity to bring the full potential of podcasts to the mainstream still lies ahead,” said Bob Pittman [pictured], Chairman and CEO of iHeartMedia, Inc. “Stuff Media is the original trailblazer of the podcasting industry, and we’ve been impressed by its ability to grow a massive, loyal audience over the past decade, led by a strong, experienced and cohesive management team, who we welcome to iHeartMedia. This strategic acquisition will pair Stuff Media’s wildly popular content and strong creative capabilities with iHeartMedia’s extensive resources and massive scale through our digital platforms, social reach and broadcast radio stations, introducing podcasts to the vast majority of the country and offering even more unique opportunities for advertisers to reach their consumers.” More...