IHG® Appoints Matt Kistler as Senior Vice President of Global Insights, Analytics and Data

Matt Kistler

Matt Kistler

April 9, 2019 - IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, welcomes marketing analytics expert Matt Kistler [pictured] as Senior Vice President of Global Insights, Analytics and Data.

Charged with elevating IHG’s consumer insights and marketing effectiveness, Kistler and his team harness the power of analytics to better anticipate and meet guest needs and preferences and bolster the position of the company’s global portfolio of 15 brands. In addition to consumer insights, Kistler’s team is responsible for assessing brand and category performance and measuring the return on investment of marketing campaigns and activities around the globe. IHG will leverage his expertise and leadership to help define its future data strategy and harness insights to create intensely personal experiences for guests visiting its more than 5,600 hotels around the world.

Kistler brings more than 25 years of experience in leadership roles at best-in-class consumer organizations. Most recently, he served as Executive Vice President, Chief Strategy & Client Partner at Symphony AI. Prior to that Kistler was Senior Vice President, Global Consumer Insights & Analytics at Walmart where he positioned the company as a thought leader, with a pulse on trends shaping consumer behavior. He holds a bachelor’s degree in marketing from Michigan State University and an MBA from Kellogg School of Management at Northwestern University. More...