I-COM is pleased to announce that Pedro Silva [pictured], President of IFABC / IVC in Brasil, is joining the I-COM Data Storytelling Council.
Pedro Martins da Silva was appointed CEO of IVC (ABC in Brazil) in 2010. IVC, founded in 1961, audits circulation of newspapers and magazines and internet web-analytics. IVC is one of the founders of IFABC, The International Federation of Audit Bureaux of Certification.
In November 2014, Pedro was elected President of IFABC for the biennium 2014-2016. He is the first Brazilian to assume this position in 52 years of the organization that brings together the media audit bureaux in 38 countries.
Pedro holds a degree in Aeronautical Engineering (1984) as well as an MBA (1989). He joined P&G in 1990 where he worked in Manufacturing, Logistics, Human Resources and Marketing before becoming External Relations Director for Brazil in 2001. His last position at P&G Brazil included responsibilities for Media, Corporate Affairs and Consumer Relations. He represented P&G at Industry Associations including a Board position at the Brazilian Advertiser Association. More...