After studying at Babson College (USA, MA), Bruce started his career in online research at Harris Interactive and launched one of the largest European internet observatories in the early 2000s. As Vice-Chairman of IAB Europe (Interactive Advertising Bureau), Bruce led international working groups and co-founded the I-COM initiative.
In 2008 Bruce joined Orange Advertising as Group Research Director and became Group Marketing Director of the advertising network in 2010. A big data analytics passionate, he then joined Orange France as Chief Data Officer in 2013 and launched the first DMP (Data Management Platform) at Orange. In Oct. 2015, Bruce was appointed Digital & Data Director of the Media and Communication department.