Berlin, 22nd of November : Mobile data exchange adsquare announces the addition of a plethora of data providers to its existing portfolio, including 42Matters, Adgnitio, Grapeshot, Mobilewalla and oneAudience. These data providers have solutions to derive audience segments based on app usage and context, each with a different angle, approach and local reach.
“In our mission to go beyond location data, app usage data is a powerful way to analyze users’ socio-demographics, interests and lifestyle” says Tom Laband [pictured], adsquare CEO & Co-Founder. “Making this data available in real-time enables moment marketing and holistic audience targeting, which results in more effective advertising for brands.”
adsquare offers the data to its clients within its self-service Audience Management Platform (AMP), a sophisticated data buying and audience modeling tool applied by programmatic buyers at media agencies and their trading desks. Primarily built for location data, adsquare has expanded its offering by adding more data providers from different sources and dimensions - from household and purchase to psychographic and app usage data. Download Full Press Release