In Germany, Gerhard Louw of Deutsche Telekom Joins I-COM Attribution Board

I-COM is pleased to announce that Gerhard Louw [pictured], the Senior Manager, International Media Management & Digital Transformation of Deutsche Telekom in Germany, is joining the I-COM Attribution Board.

Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. In his current role, Gerhard is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe.

A strategic focus area for him is the digital transformation of media & marketing: the way consumers connect with brands and screens (today and in the future), the way advertisers use data & technology to shift from mass communication to individualised communication as well as the role of agencies and suppliers in the transformation process.

His professional background spans 20 years and includes many aspects of marketing management on local and global levels, having worked in four of the most dynamic industries: advertising, fast-moving consumer goods, IT & Telecommunications.

A South African native, Gerhard has worked across 4 countries and 2 continents, speaks 4 languages and truly enjoys working closely with people from different countries and cultures in cross-functional and virtual teams. He has two business degrees and a post graduate diploma, is a registered Coach and a workshop facilitator & moderator. He recently published his first book, a guide to finding one´s feet and integrating in Germany. More...