In New Zealand, Will Koning of Kantar Joins
I-COM Chief Analytics Officer Council

I-COM is pleased to announce that Will Koning [pictured], Chief Data Officer of Kantar Insight in New Zealand, is joining the I-COM Chief Analytics Officer Council.

In his role as CDO of Kantar Insight, Will is responsible for big data analytics and data-driven strategy consulting. He is a trusted advisor to the World’s leading companies and government departments, helping deliver improved performance through better understanding of their customers and stakeholders.

Prior to Kantar Insight, Will was Chief Research Officer for Kantar Media Audiences with global responsibility for Hybrid Audience Measurement Solutions, and prior to this a Partner and Head of the London office for a leading boutique strategy consultancy.

His career highlights include:

  • his team being awarded the I-COM Data Creativity Award for Video along with their Dutch client SKO
  • leading engagements advising a major pharmaceutical company on (data-driven) strategy and tactics for the launch of a new drug in their largest market across multiple indications
  • making the cover of Nature, the World’s leading scientific journal, for his scientific research.

Will holds a PhD in the mathematical modelling of biological complexity from University College London. More...