In the US, Arun Kumar of Wunderman Thompson Joins I-COM New York Advisory Board

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I-COM is pleased to announce that Arun Kumar [pictured], SVP Analytics of Wunderman Thompson in the US, is joining the I-COM New York Advisory Board.

Arun Kumar is a digital analytics leader with a passion for data-driven optimization that both improves the consumer experience and drives value for the business. He has worked in media and advertising for over 13 years, with a focus on financial services, helping clients make strategic decisions that unlock the full potential of their marketing dollars.

At Wunderman Thompson, Arun leads cross-functional teams of experts to ensure that clients get the maximum value out of the agency’s data and analytics capabilities, working to ensure clients stay ahead of the curve - and the competition - with the cutting edge insights and research enabled by Wunderman’s state of the art data assets.

Arun brings a consultative mindset and approach to his work, established during his work at Opera Solutions, a New York based consulting firm.

Prior to joining Wunderman, Arun led a global Analytics team at Publicis, responsible for end-to-end analytics for Citi, on the Retail Bank and Card sides of the business. Prior to that, as head of Analytics, Arun co-created the modeling algorithm behind Bizequity’s (BizeEquity.com) online Small Business Valuation tool.

He holds an MBA in Marketing from the Indian Institute of Management, Ahmedabad (India). More…