I-COM is pleased to announce that Josh Chasin [pictured], Chief Research Officer of Comscore, a trusted currency for planning, transacting and evaluating media across platforms, is joining the I-COM New York Advisory Board.
Prior to Comscore, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, Comscore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo.
Josh is a 36-year market research and audience measurement veteran who has experience in all facets of design, development and implementation of syndicated and custom research. He has been involved in the management and oversight of audience measurement services for TV, radio, newspapers, magazines, out-of-home, and the Internet. He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.
Josh has a Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University. He belongs to a number of industry councils and organizations, and he has been a regular contributor to Mediapost's Online Metrics Insider column. Josh was selected one of Advertising Age's 2012 Media Mavens. His liner notes for the 2004 release, The Allman Brothers: Live at the Beacon Theater earned him a platinum record. More…