In the US, Marc Fanelli of Impact Joins I-COM New York Advisory Board

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I-COM is pleased to announce that Marc Fanelli [pictured], GM Forensiq & Altitude of Impact in the US, is joining the I-COM New York Advisory Board.

Marc leads Impact’s verification and measurement businesses which include ad fraud detection and prevention, as well as multi-touch attribution solutions.

Previously, Marc served as group Vice President for global data and analytics for Acxiom Corporation. In this role he was responsible for leading the company’s efforts to expand its global data business to more than 45 countries and supporting expansion plans for Acxiom’s Audience Solutions suite – stabilizing and growing the core data and consumer recognition solutions, adapting Acxiom’s data products to the digital world and real-time application, and helping the company become an industry leader in the data-as-a-service sector.

Before joining Acxiom in October 2016, Marc served as the general manager for the Global Solutions Group at Merkle, leading all aspects in the creation and distribution for the company’s global data product business as well as migrating its CRM best practices to foreign markets. He previously served as vice president for Merkle’s Data Solutions Group. Prior to joining Merkle, Marc served in several roles at Experian Marketing Services, most recent as senior vice president of Experian Decision Services.

Marc earned a master’s degree in statistics and bachelor’s degrees in mathematics and geography from Montclair State University in his home state of New Jersey, where he lives with his wife and two children. More…