In UK, Elspeth Ritchie of Unilever Joins I-COM UK Advisory Board

Elspeth Ritchie.jpg

I-COM is pleased to announce that Elspeth Ritchie [pictured], Innovation Analyst of Unilever in the UK, is joining the I-COM UK Advisory Board.

Her role as Innovation Analyst within Unilever’s People Data Centre is split between evaluating new capabilities and internal builds to support the work of market - and category - facing PDCs.

The PDC is an internal research group integrating a wide variety of data to answer market and brand questions: social, search, sales, survey, CRM, clickstream, brand equity measures, call lines, and more. Established in 2014, the PDC has grown rapidly and demonstrated the ability to act like a start-up within one of the world’s largest consumer goods providers.

Before joining the PDC, Elspeth was completing her doctoral thesis in Biopharmaceutical Process Development with Newcastle University, following a MEng in Chemical Engineering with Pharmaceutical Chemistry.

She also holds a typical millennial resume including video games journalism, a technology editorship, and being a founding co-editor-in-chief of Newcastle University STEM magazine {react}. More...