In UK, Liam Corcoran of Dynata Joins I-COM Attribution Council

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I-COM is pleased to announce that Liam Corcoran [pictured], Vice President Ad and Audience EMEA of Dynata in the UK, is joining the I-COM Attribution Council.

The Ad and Audience team maximizes the value of accurate authentic first party data through the application of leading-edge advertising measurement, analytics technology, and strong research expertise to deliver to Dynata’s clients an innovative and efficient research and marketing platforms which are used to plan, target, validate, measure and optimise all types of advertising campaigns, leading to attributing marketing spend to revenue growth with multi-touch attribution and ROI reporting. More…