I-COM is pleased to announce that Matt Andrew [pictured], Head of Operations of Ekimetrics in the UK, is joining the I-COM Attribution Council.
Matt Andrew has over 9 years of experience building marketing strategies and analysing brand performance within the FMCG, Retail, Banking, Travel and Automotive industries, successfully optimising spending to maximise performance and engaging customers in typically 'low interest' categories.
At Ekimetrics, Matt leads operations for the UK office, working with clients across the globe and across verticals on Marketing Performance, Operational Excellence, Data Transformation and customised data solutions. These topics include marketing mix modelling (MMM), unified measurement, attribution, customer strategy and CRM excellence, automated personalisation, data governance and training programmes and delivery of media planning, simulation and smart data visualisation tools.
Previously, while working with Clive Humby and Edwina Dunn at Starcount, Matt worked on the development of new analysis techniques and methodologies, using the latest concepts to create leading edge solutions in social analysis and customer segmentation. He also worked in the UK and internationally for Colgate-Palmolive, with a career focused on using data-driven techniques to build Go-To-Market strategies and provide robust analysis of return on marketing investment (ROMI). More…