In US, Acxiom Announces Global Data Team

Acxiom Appoints Three Industry Executives to Expand Data Capabilities Globally

Marc Fanelli, Chandos Quill, Karen Caulfield

Marc Fanelli, Chandos Quill, Karen Caulfield

LITTLE ROCK, Ark., Jan. 9, 2017 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division: Marc Fanelli [pictured, left], Chandos Quill [pictured, center] and Karen Caulfield [pictured, right].

Led by Fanelli, serving as group vice president of Audience Solutions, the Global Data team will drive the expansion of Acxiom’s data capabilities globally and help Acxiom fulfill its mission of making it safe and easy to activate data anywhere by expanding the global data strategy for the company. Serving as vice presidents of global data, Quill and Caulfield are responsible for global data strategy and value proposition development as well as data sales and partnership acceleration.

“We are pleased to welcome Marc, Chandos and Karen to Acxiom to form this exciting new team and expand our deep knowledge and expertise in data and global marketing at Acxiom,” said Rick Erwin, president of Acxiom’s Audience Solutions division. “Historically, brands and agencies have had to rely on a complex web of providers and technologies to execute their programs across geographic boundaries. In the future, these audiences will want to not only understand consumer behavior across devices, but also have a borderless approach to identity resolution and targeting—capabilities that this team will help bring to market. I want to highlight the significant advantage when working with Acxiom’s products and solutions because of our ‘ethical data use’ methodology that accounts for data protection rules, cross-border requirements and appropriate uses of data for delivering a borderless experience.” More...