The Analytics Leader Teams up with Facebook for Improved Measurement
Analytic Partners is among the first firms to be able to access information directly from Facebook, Instagram and Audience Network on behalf of their clients. This will allow for more accurate and actionable insights for advertisers who engage in cross-channel measurement and planning.
This data will be incorporated into Analytic Partner’s ongoing and future analytic engagements, along with clients’ own secure, proprietary data.
These enhanced capabilities will be available for all Analytic Partner clients who leverage Facebook properties for marketing and advertising.
“We are proud and excited to be among the first Facebook MMM Partners,” said Nancy Smith [pictured], CEO of Analytic Partners. “With direct access to this enhanced data, we will now be able to provide our clients with an even clearer picture of their overall marketing programs to improve performance and effectiveness.” More...