In US, comScore Partners with Cambridge Analytica


Reston, US, October 12, 2016 – comScore (NASDAQ: SCOR) announced an agreement with Cambridge Analytica, which will use comScore’s television information as a component of TV campaign strategies for political and commercial advertising clients.

“For years, the television industry used advertising targets that comprised demographics instead of actual product purchase or voter registration information because it was not available, resulting in wasted advertising dollars and imprecise ad targeting,” said Cambridge Analytica’s Head of TV, Ed DeNicola. “Our alliance with comScore takes television ad-targeting to a new level, which not only includes better targeting, but also messaging". More...