I-COM is pleased to announce that Lauren Moores [pictured], Director Data Analytics at Tala in the US, is joining the I-COM Chief Analytics Officer Council.
Lauren Moores is a digital data geek and strategist who loves using dirty, disparate data to optimize business practices with relevant metrics and insightful stories. Lauren has over 25 years in data and technology strategy, science, and data creation in various information and tech industries, including a PhD in Economics from Brown University.
Lauren is currently running data analytics at Tala, a global fintech startup that uses mobile behavioral and transactional data to provide instant micro-loan credit decisions for the financially underserved in emerging economies.
Most recently, Lauren was chief evangelist and influencer for Dstillery, a cross-device digital intelligence and programmatic advertising technology solution for brands and agencies, and chief science officer for EveryScreen Media, a mobile cross-device RTB and audience technology company acquired by Dstillery.
Prior to the adtech stint, Lauren managed the science, data assets and data engineering teams at WPP's Kantar Compete building large, global, multi-sourced digital consumer research panels and consumer analytics.
Lauren is an active speaker and writer on innovation through mobile data, technology and analytics, including prior teaching and lecturing at Brown, NYU and UCLA. She also advises different entrepreneurs, start-ups and brands regarding data and data technology through her own start-up, Moores Data. More...